Saturday, February 24, 2007

Joey

If there ever was a sitcom where the quirky personality character never changes it's in the sitcom Joey. Joey is an offshoot of friends, and it is quite funny in my opinion. What never ceases to amaze me is the way that he always acts like a blond. He never learns, which is an important part of the sitcom -- Joey's personality. Joey's personality is the core behind all the laughs in the sitcom. He never changes even after he moves from New York to Los Angeles. He has an incredible problem remember his acting lines for his job and is horrible with directions. However, he has no problems picking up girls if they are as stupid as he is. Interestingly enough, it seems the show revolves around his stupidity. If he were to see the light and come out of his little world, the show would not be the same and would disappoint the viewers.
You gotta love that good ole Joey guy.

YouTube Videos

YouTube videos are becoming a genre of media of their own.While many videos are copyrighted content, the homemade ones are the ones that I am referring to. Many times it's just one guy or girl ranting about something. It's a great way to broadcast yourself to the world.

In the back of our daily newspaper the other day their was an article about a video on YouTube. So, I had to watch it. This is what it was about. This guy broke up with his girlfriend at UNC in one of the strangest manners ever. He announced on facebook the day before that he intended to do something really special and that everybody should be at this certain place. Well, I think around a thousand students showed up for the event. This is all amateur videotaping and no acting so it's a little different than most films you see. The scene starts off with everybody crowded around this guy and a group of acapella girl singers and his girlfriend. The girls start singing the Dixie Chicks song "I'm Not Ready To Make Nice." The camera man zooms in on the girl to get a close up shot of her. She does a good job of not showing any emotion. He then zooms in to get a close up of the guy. He is clearly ticked off and looks angry. Anyway...... the video ends with quite a few obscenities being yelled, and the two are clearly upset with each other.... I want you to watch it. and I would like feedback from you what you think of the YouTube genre.... if I can call it that. Maybe you don't think it has its own distinct genre. Comment on that.

Here's the link http://www.youtube.com/watch?v=jU9im1tfgzI

Saturday, February 17, 2007

Merchants of Cool

The tactics MTV and other mainstream television producers used are morally problematic. But who's going to stop them. We cannot place the entire blame upon them for the methods because of what we call this feedback loop. Television finds out whats cool with kids and markets it. Most times when it is marketed, it becomes mainstream. Before long, its old and kids and marketers are looking for the next big thing. Shocking people with sexuality has become sort of a common thing. Some genres have shown up through this process of the feedback loop, popularized by MTV and copycatted by the rest of mainstream producers. Teens these days are catching up to the whole marketing ploy though, and MTV has struggled at times to be as successful as before. However, it seems that all it takes is a little more research, and they are back on track to making more money than ever before. Who created this society? I think WE, the American people, have created it.

Genre: Country Music

Country musics roots go way back. In fact, the original style came from the music played in early american history. Usually the music was sung with a guitar and an occasional fiddle and banjo, and if you listen to some of the older artists such as Merle Haggard and Hank Williams, Sr., you can hear just the basic instruments sung in an old folk like way. However, as time moved on the genre of Country music has changed considerably. You have many artists that stuck to the mainstreams that defined the genre, but than you artists like Shania Twain who like to mix their music up and go down another trail. In fact, most people will agree the country music of today does not sound at all like the country music of the eighties, nor the eighties like the seventies. Through time one artists shifts a little as though to be daring, and some people like him and others follow his path. However, interestingly enough, it seems that if they wear a cowboy hat to sing, then......... tada...... their a country singer. However, i have one question? Their are lots of sub genres for a lot of genres. Why does country music not have so few, if any?

Saturday, February 10, 2007

mass advertising & superbowl

Did you watch the superbowl? It's mind boggling to think of all the millions of viewers all viewing the same game at one time. The exposure is great to the advertising world. The ads displayed this year were somewhat creative. The one i'm still trying to figure out is the snickers bar commercial. Two men share a candy bar by starting to chew on it at each end simultaneously ( why didn't they just break it in half, ,it's a commercial.....I know). When they get to the middle they accidently kiss each other. Next, they are horrified that they actually kissed each other so they tear out some chest hair to do something manly to prove they aren't gay. I asked myself the question, "What did this have to do with a snickers bar?" Truth is, nothing. The objective point of the commercial is to grab your attention and to make that you don't forget it. The subjective point is probably to shock you with the audacity of the theme. Is it actually gonna sell more snickers? good question

Broken Bridges

Another movie,,, ok,, sorry,, but I don't watch a lot of tv so here is another movie.....that i watched recently and it was great.. Highly recommend it......Toby Keith is in this movie along with Kelly Preston. The myth of an eternal reward came up quite frequently in this movie. Toby Keith is Bo Price in this movie. Bo Price becomes a great country singer, but than goes on a downward trend with a drinking problem that can only be fixed when he returns to his hometown and comes face to face with his mistakes of the past. It sort of amused me watching this movie and noticing the significant ways of the screen shots. In one scene, the mother,Kelly Preston, and Bo Price's daughter, return to the home town as well. The mom's room is the same way as she left it fifteen years ago. The camera zero's in on the pictures on the wall and the different items in the room slowly and distinctly as if these were important items in the story.
I will recommend that you like country music to some extent to watch this movie because if you don't belong to the country music affinity group, you will have a difficult time appreciating this movie because it does use a lot of country western themes and music.

Saturday, February 3, 2007

Signs in Commercials

All-State Insurance commercial

A guy is sitting in his car with his two friends at the Florida State University football game in the parking lot. He is wearing his FSU attire like a real fan. When all of a sudden he says, "Dude, that was Bobby Bowden." He and his friends sit there in awe for like three seconds before the driver says, "I'm gonna go touch him." He opens his car door only to have a pickup pass by him on that side at the exact same time and knock his door off. He seems unfazed, and he gets out and runs off. Couple of seconds later he comes panting back and gets in the car and sits there for like a second than goes to his two buddies that are with him, "That wasn't him."

The basic theme that the insurance company is trying to convey to us is that it doesn't matter how crazy the situation, they will still cover any damages. A lot of humor is conveyed, but in order to understand the humor, you need to understand the basic signs of stupidity that most Americans are familiar with. In order to understand the commercial, you need to see the humor in the character that makes a fool out of himself. He doesn't look like the smartest guy on the block. He wants to go touch Bobby Bowden the coach of the Florida State Football team. You need to understand Americans obsession with famous people. You need to understand the absurdity of the situation when he gets his car door knocked off over a mistaken identity. Basically, the entire commerical's humor is based upon this fellows cluelessness. The pauses in the commercial are crucial to the humor conveyed in the commercial. The three men sit in awe in silence which creates a little tension right before the action such as the door getting knocked off and the funny punch lines. Sometimes a commercial's subjective point of view is hard to identify such as this one. However, they usually want you to remember their commercial and will use humor to help you remember it.